Making Sure You Are Being Found by Your Target Audience – Part II (Search Engines)

Making Sure You Are Being Found by Your Target Audience – Part II (Search Engines)

[By Andrew Rufener] As discussed in our first blog of this series, search engines play an important role in ensuring that your site is found by your target audience. Search engines exist to help us find, organize and understand content on the Internet. In order to be found by your audience you must ensure that your site can be found by the search engines (naturally!) and that the engines rank your content as high as possible.

The Importance of Getting Your Website Right

The Importance of Getting Your Website Right

[By Andrew Rufener] You finally took the decision to make the effort and incur the cost of developing a website for your company, your club, or for yourself. Now you naturally want this site to be beautiful, relevant and to have a big audience, right? We all do, but there are a few things that you should ensure you get right, so let’s get right to it.

Securing your website isn’t that difficult

Securing your website isn’t that difficult

[By Andrew Rufener] Your new and wonderful website is finally ready and good to go – Congratulations! But have you also secured it effectively? Security is often an afterthought and considered as “difficult” and a “thing” IT needs to take care of, but is it really so? We think security deserves your attention to make sure that your website will continue to make an impression for years to come.